The rebranding of the small midwestern town of Pella, Iowa, displays the enthralling features that draw so many to this town. The inspiration for this project stems from the town’s Dutch Heritage and historical charm. The logo, brand guideline, brochure, and stationery package all have a cohesive design to encapsulate the traditional yet stylistic features of Pella. The abstract logo is designed to portray the main feature of this town, which is the large windmill, giving subtle representation to it with the four blade- like shapes. The brochure has a structured layout with the underlying grid. The hand illustrated map on page four give a closer look at downtown Pella and adds the playful aspect to the design correlating with the theme of the town and its events. All components of this project tie together to create a traditional, lighthearted, and hometown feel for the rebranding of the city of Pella, Iowa.